House of Baruch
A distinctive ecommerce experience for a homegrown Indo-Western fashion label, balancing bold brand expression with a polished shopping journey.
- Industry
- Fashion · Ecommerce
- Project
- Live Project
- Services
- Ecommerce website · Responsive storefront · Catalogue experience
Overview
A dedicated place for discovery to become commerce.
01
Project context
The public storefront gives the label a dedicated place for its campaign imagery, catalogue and product discovery beyond the social feed.
02
Experience direction
The live experience leads with full-screen fashion imagery, then keeps catalogue access, search, account and bag actions close at hand across screen sizes.
The commerce experience
Brand atmosphere, with a buying path underneath it.
House of Baruch pairs expressive campaign art direction with a direct path into its catalogue. The visible storefront brings discovery, search, account access and the shopping bag into one branded experience.
Storefront
Built around product decisions.
- Campaign-led homepage
- Catalogue navigation
- Search, account and bag access
- Responsive fashion presentation
Mobile experience
Designed for the handoff from Instagram.
The responsive storefront preserves the campaign-led presentation on a narrow screen while keeping navigation and search immediately accessible.
Selected screens
A consistent visual world.
Technical / build notes
A factual record of the visible experience.
- 01Live public storefront at houseofbaruch.com
- 02Responsive desktop and mobile presentation
- 03This case study documents only the visible customer experience
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