Niikurr
A refined women’s fashion commerce concept combining editorial storytelling with a polished, modern shopping experience.
- Industry
- Women’s Fashion · Ecommerce
- Project
- Concept Store
- Services
- Commerce concept · Storefront design · Responsive experience · Merchandising direction
Overview
A dedicated place for discovery to become commerce.
01
Project context
A self-initiated ScrollStore exploration of how an occasion-wear brand could translate an Instagram-first visual identity into a dedicated storefront.
02
Experience direction
The concept combines a strong campaign hero, category-led discovery and focused merchandising in a warm editorial system built for desktop and mobile.
The commerce experience
Brand atmosphere, with a buying path underneath it.
Niikurr moves from a high-impact campaign story into clear shopping categories and product discovery. The concept balances occasion-wear imagery with a structured route through the catalogue.
Storefront
Built around product decisions.
- Editorial campaign hero
- Occasion-wear categories
- Product-led catalogue entry
- Responsive mobile composition
Mobile experience
Designed for the handoff from Instagram.
On mobile, the campaign image, headline and primary category action remain legible in one deliberate composition before the catalogue continues below.
Selected screens
A consistent visual world.
Technical / build notes
A factual record of the visible experience.
- 01Public concept demo hosted at nikur-demo.vercel.app
- 02Responsive desktop and mobile storefront views
- 03Self-initiated concept; no client relationship or business outcomes are claimed
ScrollStore Concept — a self-initiated commerce direction, not a commissioned client project or evidence of business results.
View ConceptNext project
Mithel Kapoor
Premium Menswear · Ecommerce · Concept Store