Mithel Kapoor
A premium menswear commerce concept translating an Instagram-first fashion identity into a polished editorial storefront.
- Industry
- Premium Menswear · Ecommerce
- Project
- Concept Store
- Services
- Commerce concept · Storefront design · Responsive experience · Merchandising direction
Overview
A dedicated place for discovery to become commerce.
01
Project context
A self-initiated ScrollStore concept exploring how premium occasion-led menswear could gain a more structured, brand-specific shopping destination.
02
Experience direction
The direction uses restrained typography, confident campaign imagery and category-led merchandising to create a formal, high-end retail tone.
The commerce experience
Brand atmosphere, with a buying path underneath it.
Mithel Kapoor gives evening wear, tailoring and ethnic wear a composed editorial setting. Its prominent campaign story leads into a clear catalogue without losing the premium visual tone.
Storefront
Built around product decisions.
- Premium campaign-led homepage
- Menswear category navigation
- Editorial product merchandising
- Responsive mobile composition
Mobile experience
Designed for the handoff from Instagram.
The narrow-screen design keeps the menswear campaign dominant while maintaining a direct route into the featured category and the wider catalogue.
Selected screens
A consistent visual world.
Technical / build notes
A factual record of the visible experience.
- 01Public concept demo hosted at mithel-kapoor-demo.vercel.app
- 02Responsive desktop and mobile storefront views
- 03Self-initiated concept; no client relationship or business outcomes are claimed
ScrollStore Concept — a self-initiated commerce direction, not a commissioned client project or evidence of business results.
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